It may seem at random, but there are patterns. ![]() Images of make-up tutorials, wacky dances and newscasts gathered from YouTube chop and change over Shaking Chains’ brusque country-punk swagger. Manchester band Shaking Chains’ first-ever video release uses AI to set off a search algorithm inspired by phrases in the song to create a brand new, totally unique visual experience every time it’s played. It premiered before special showings of Tarzan, and watched on 100ft screens. The magnificent special effects – half Burning Man, half Battlestar Galactica – were shot, and premiered in, full-blown Imax. The track’s melodrama is only matched by director Floria Sigismondi’s dark touch. ![]() ![]() The video for Rihanna’s coincidentally titled Sledgehammer, released in conjunction with 2016’s Star Trek Beyond, is a visually striking, cinematic science-fiction experience, even when watched on a smartphone.
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